The Impact of Social Media Use on Academic Achievement among University Students: Evidence from a Descriptive Study
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Abstract
This paper will discuss the effects of social media on academic performance of university students in terms of positive and negative effects. The research design was descriptive analytical research design and the data were collected with the help of the structured questionnaire which was given to a sample of 60 students which was selected with the help of simple random sampling. The results showed that social media has a two-fold effect on academic performance. On the one hand, it improves communication, promotes the interaction with peers and instructors, and encourages collaborative learning. On the downside, overuse causes distraction, lack of concentration and lack of motivation to study. The findings also revealed that there was a statistically significant association between social media use and academic achievement whereby more frequent use was related to poor academic achievement. Moreover, the results did not show statistically significant differences on how social media affects academic performance by gender. The research concludes that the impact of social media on academic performance is highly dependent on the use patterns. As such, social media should be used in a balanced and intentional manner so as to help maximize its usefulness and minimize its harm. The research suggests the creation of awareness among the students and the incorporation of social media into the education process in a systematic way.
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