Development and Psychometric Validation of the Attention Seeking Scale (ASS)
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Abstract
The goal of the current research was to construct and test an Attention Seeking Scale (ASS) and to evaluate how ASS is related to narcissistic personality traits. The quantitative cross-sectional research design was used to explore the attention seeking tendencies among the female participants. This sample was composed of 300 females aged 18-30 years, and through convenience sampling, they were recruited in the education institutions in Islamabad and Wah Cantt. The researchers have designed the ASS to test the behavioural tendencies concerning the need of social recognition and validation. These findings provided evidence that the scale that was developed had a high internal consistency with a Cronbach alpha of.97. Further, correlation analysis was done to find out the relationship between attention seeking behaviour and narcissistic personality traits based on the Hypersensitive Narcissism Scale (HSNS). The results indicated that there exists a strong positive relationship between attention-seeking tendencies and narcissistic traits which implied that individuals with more narcissism tendencies are most likely to display attention-seeking behaviour. The research is relevant to the psychological assessment since it offers a sound measure to assess attention seeking tendencies. The scale invented can be used in future studies examining the behavioural and psychological aspects that are related to attention-seeking behaviour.
