Social and Economic Drivers of Fast Food Consumption Among University Students: Evidence from South Korea
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Abstract
The consumption of fast foods among university students has been on the rise, especially in the urban setup where convenience and social factors have been playing a significant role in influencing the dietary behaviours of students. This paper will discuss how social and economic factors affect consumption of fast food by university students in Seoul National University. The study is quantitative descriptive-analytical, and it is used to conduct the research with the help of a structured questionnaire to 200 undergraduate students. The research questions the role of some major factors, such as socioeconomic status, peer pressure, media exposure, and urban living, in determining the fast food consumption behaviour of students. The obtained data was analysed using SPSS with the help of descriptive statistics, correlation analysis, and multiple regression analysis. The research results indicate that the most influential predictors of fast food consumption among students are the urban lifestyle and impact of peers. There are also statistically significant relationships that exist between media exposure and socioeconomic factors and dietary behaviours of students. These findings show that consumption of fast foods among university students is a situational and not a personal choice but a mixture of social, environmental, and economic factors. The research is relevant to the literature as it empirically presents social determinants of dietary behaviour in young adults. The results indicate that educational and policy interventions are necessary to encourage healthy eating habits among the university students.
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